Generative Engine Optimization

AI is the new shortlist. Make sure you're on it.

When buyers ask ChatGPT, Claude, or Perplexity to recommend a solution for their problem, most companies don't appear at all. Persipica audits, fixes, and tracks your visibility across AI platforms.

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73%
of buyers now use AI tools in their research process
5x
higher conversion rate from AI search traffic vs Google organic
78%
of marketers are not tracking or optimising for AI visibility

The Problem

Your brand is invisible where it matters most

Most companies score reasonably when someone asks AI about them by name. The real problem is discovery. When a potential customer asks AI to recommend a solution for their specific problem, the majority of companies simply don't appear. That is pipeline you will never know you lost.

The Cost of Inaction

Every day you are invisible is a day your competitors are not

The shift to AI search is not coming. It is already here. The gap between companies that own their AI presence and those that do not is widening fast.

975%

AI Referral Traffic Growth

AI-driven referral traffic grew 975% year-over-year. The buyers are there. The question is whether they find you or your competitors.

14.2%

AI Search Conversion Rate

AI search visitors convert at 14.2% compared to 2.8% from Google organic. This traffic is five times more commercially valuable, but only if you appear in the answers.

61%

Buyer Journey Before First Contact

61% of the buying journey completes before the buyer contacts a vendor. AI tools are now where shortlists form. If you are not cited, you are not considered.

Why Act Now

AI platforms are beginning to evolve into agents that make purchasing decisions automatically on behalf of users. When that becomes mainstream, brand presence in AI systems will be a prerequisite for being included in automated purchase flows. The companies building that presence today will be the default recommendations tomorrow.

Sources: Opollo 2026 AI Search Benchmark Report. Loganix 2026 AI Buying Behavior Analysis. Forrester 2025 Buyers Journey Survey. McKinsey State of AI 2025.